Celebrities Rev Ford Warriors in Pink Support

[Jeni]

CELEBRITIES REV FORD WARRIORS IN PINK SUPPORT
10/16/2007
 
Dearborn, Mich. — This year, Ford adds some flair to the Warriors in Pink campaign by enlisting celebrities to join them in the fight against breast cancer by signing and decorating mini Warriors in Pink Mustangs.

The 10-day auction, which launched online Monday and benefits Susan G. Komen for the Cure, allows fans to purchase a one-of-a-kind collector’s item signed by their favorite celebrity. Ford has supported Komen for the Cure for 13 years and has dedicated more than $90 million in cash and in-kind donations to save lives and help end breast cancer forever. This year, they have added some muscle to the fight with the addition of the new 2008 Mustang with Warriors in Pink package.


Celebrities including Laurie Force, wife of Legendary NHRA John Force; Ashley Force, driver of the Castrol GTX Ford Mustang Funny Car; Brittany Force, driver of the Brand Source Super Comp dragster; Courtney Force, driver of the Brand Source Super Comp dragster; Stephanie Mockler, driver of the No. 6 Clorox Ford Racing USAC National Midget Car and the family of NASCAR driver, David Gilliland, as well as, David Arquette and Courteney Cox, superstar Toby Keith, award-winning artist Kelly Clarkson, and the award-winning casts of Grey’s Anatomy, Desperate Housewives, The Young and the Restless and General Hospital join Ford this year in the fight against breast cancer by signing and decorating limited-edition 1/18th scale models of the 2008 Mustang with Warriors in Pink package.

The Warriors in Pink mini-Mustang charity auction continues through Oct. 25, with 100 percent of the proceeds benefiting Komen for the Cure.

“Ford has been a long-standing supporter of Komen for the Cure and this year we’ve designed a special product to help raise awareness and find a cure for breast cancer,” said Connie Fontaine, Ford Customer Experience Manager.


“The celebrity signed and decorated Mini-Mustang charity auction allows fans to bid on a collector’s item signed by their favorite celebrities and also help in the fight against breast cancer.”

Each mini-Mustang is a 1/18th scale replica of the Ford Mustang GT specially designed to replicate the 2008 Mustang with Warriors in Pink package, which was launched earlier this year. Produced in a limited edition of 2,500 units, the Mustang with Warriors in Pink package is the first-ever Ford vehicle designed exclusively in support of Komen for the Cure and is currently available for consumers at their local Ford dealer. Ford's goal is to donate more than half a million dollars to Komen for the Cure through these sales in addition to other fundraising efforts.

Available on V-6 Premium Array Coupe or Convertible models, the Mustang with Warriors in Pink package includes a pink ribbon and Pony fender badge, pink Mustang rocker tape striping, charcoal leather trimmed seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching. The Mustang with Warriors in Pink package, which includes the Mustang Pony package, will be available in three colors to please the spirits of all Warriors: black, metallic silver and performance white.

Launched in 2006, the Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. The Warriors in Pink collection of apparel for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. All apparel is available on Fordcares.com and 100 percent of net proceeds will be donated to Komen for the Cure. Last year, the line of apparel generated more than $1.1 million in sales, with all net proceeds going to Komen for the Cure.

From teamfordracing.com